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The Crossroads

Ruby Vibes Only

The Crossroads is at the center of all major retailers in the greater Kalamazoo area.

From Cancer's soft shimmer to Leo's spotlight sparkle, July is where emotion meets edge. Channel your (or their) inner flame with truly—the birthstone of bold hearts and unforgettable moments. Stop by and shop!

Hurry in &amp; save! Shop in store and receive 30% off Natural &amp; Lab-Created Gemstone Jewelry.

Off ticketed price. Excludes Gold Jewelry, Gold Chains, Now + Forever® Natural &amp; Lab-Created Diamond solitaire rings, Armani Exchange, Emporio Armani, Bulova Frank Sinatra, Bulova Marc Anthony, Bulova Archive Series, Casio, Coach, Fossil, Hamilton, Hugo Boss, Kate Spade, Lacoste, Mido, Movado, Skagen, Tissot, and select JBW watches, smartwatches, watchbands, loose diamonds and gemstones, Teddy Bear Jewelry Collection honoring St. Jude®, Le Vian® Vault online collection, KAY Signature, Rocksbox, clearance, closeouts, previously owned merchandise, ear piercing merchandise, Limited Time Deals, specially priced merchandise, special events, custom design jewelry, jewelry cleaning items, charity items, protection plans, repairs and services, gift cards, and previous purchases. Offer may exclude certain new items, designer brands, and licensed or exclusive collections. Promotions, prices, styles, and availability may vary by store and online. Cannot be combined with any other offer. See Jewelry Expert for details. Offer valid through 07/13/25.

30% off Natural and Lab-Created Gemstone Jewelry

Savings you don't want to miss! Shop in store and get up to 35% off Natural &amp; Lab-Grown Diamond Fashion Jewelry.

Off ticketed price. Excludes Gold Jewelry, Gold Chains, Now + Forever® Natural &amp; Lab-Created Diamond solitaire rings, Armani Exchange, Emporio Armani, Bulova Frank Sinatra, Bulova Marc Anthony, Bulova Archive Series, Casio, Coach, Fossil, Hamilton, Hugo Boss, Kate Spade, Lacoste, Mido, Movado, Skagen, Tissot, and select JBW watches, smartwatches, watchbands, loose diamonds and gemstones, Teddy Bear Jewelry Collection honoring St. Jude®, Le Vian® Vault online collection, KAY Signature, Rocksbox, clearance, closeouts, previously owned merchandise, ear piercing merchandise, Limited Time Deals, specially priced merchandise, special events, custom design jewelry, jewelry cleaning items, charity items, protection plans, repairs and services, gift cards, and previous purchases. Offer may exclude certain new items, designer brands, and licensed or exclusive collections. Promotions, prices, styles, and availability may vary by store and online. Cannot be combined with any other offer. See Jewelry Expert for details. Offer valid through 07/13/25.

Up to 35% off Natural and Lab-Grown Diamond Fashion Jewelry

Shop in store today and get up to 50% off clearance + extra 15% off select clearance. 

Off ticketed price in stores, prices as marked on line. Extra discount taken off clearance price on select styles. Excludes watches, protection plans and previous purchases. Cannot be combined with any other offers. Promotions, prices, styles, and availability may vary by store and online. See Jewelry Expert for details. Valid through 07/20/25.

Up to 50% off Clearance

The Big Summer Sale is here! Shop in store and get up to 50% off limited time deals &amp; enjoy 20-35% off almost everything else. 

†Offer valid while supplies last. Excludes previous purchases. Promotions, prices, styles and availability may vary by store and online. Cannot be combined with any other offer. Jewelry Expert for details. Offer valid through 07/20/25.

*Off ticketed price. Excludes Gold Jewelry, Gold Chains, Now + Forever® Natural &amp; Lab-Created Diamond solitaire rings, Armani Exchange, Emporio Armani, Bulova Frank Sinatra, Bulova Marc Anthony, Bulova Archive Series, Casio, Coach, Fossil, Hamilton, Hugo Boss, Kate Spade, Lacoste, Mido, Movado, Skagen, Tissot, and select JBW watches, smartwatches, watchbands, loose diamonds and gemstones, Teddy Bear Jewelry Collection honoring St. Jude®, Le Vian® Vault online collection, KAY Signature, Rocksbox, clearance, closeouts, previously owned merchandise, ear piercing merchandise, Limited Time Deals, specially priced merchandise, special events, custom design jewelry, jewelry cleaning items, charity items, protection plans, repairs and services, gift cards, and previous purchases. Offer may exclude certain new items, designer brands, and licensed or exclusive collections. Promotions, prices, styles, and availability may vary by store and online. Cannot be combined with any other offer. See Jewelry Expert for details. Offer valid through 07/13/25.

The Big Summer Sale

Hurry, limited time only! Shop in store and get 30% off Le Vian.

Off ticketed price. Excludes watches, clearance, previously owned merchandise, specially priced items, special events, protection plans, and previous purchases. Offer may exclude certain new items or exclusive collections. Promotions, prices, styles and availability may vary by store and online. See Jewelry Expert for details. Valid through 07/13/25.

30% off Le Vian

Better hurry! Shop in store and receive 40% off Milestones Natural Diamond Collection.

Off ticketed price. Excludes clearance, previously owned merchandise, specially priced items, special events, protection plans, and previous purchases. Offer may exclude certain new items. Promotions, prices, styles and availability may vary by store and online. Cannot be combined with any other offer. See Jewelry Expert for details. Valid through 07/20/25.

40% off Milestones Natural Diamond Collection

The store for diamonds and jewelry. Every diamond is hand-selected to match beautifully and must pass exacting quality standards. Kay is diligent about the quality of our craftsmanship. We take the time to ensure the diamonds in your jewelry are well matched to one another. Because we import more diamonds than any other company in the United States, we can offer you the largest and finest diamond selection at the best price.

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Kay Jewelers

Ruby Vibes Only

More deals from Kay Jewelers

30% off Natural and Lab-Created Gemstone Jewelry

Up to 35% off Natural and Lab-Grown Diamond Fashion Jewelry

Up to 50% off Clearance

The Big Summer Sale

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